If you don’t have a video marketing strategy you need to create one immediately. Video content is the most consumed type of content today especially for mobile users. People prefer video content because it’s easy to digest versus reading a ten-page white paper or report. To add, the amount of people viewing videos has multiplied in recent years and will continue to rise for the foreseeable future. Incorporating videos or video content into your marketing strategy is an excellent way to connect and engage with existing clients and prospects. In addition, a well fashioned video enables you to reach and informed a consumer or prospect about your brand in a short period of time. Also, the potential return on investment (ROI) for video content is greater than any other form of content and is great way to create more brand awareness and affinity across all your digital properties. Search engines like Google, Yahoo and Bing love videos or video content. Moreover, placing your videos on your website is a legit way of improving your web pages rankings on the various search engines while also expanding organic traffic from your target audience. Video ads convert to sales at a high level and are a good way to generate leads for your business. If you would like to get more video marketing tips and a free consultation please reach out to the Three65 Ideas team at www.three65ideas.marketing/contact-us/.

ACHIEVE MARKETING SUCCESS USING THESE PR SOCIAL MEDIA TIPS

Do you hope to improve PR campaigns with social media marketing? It’s a lot easier to achieve social media success with PR than you might think.

The best way to reach your desired levels of social media success is to make sure that you’re up to date on all social media marketing tactics and available tools. In an effort to help you get up to date, we will share many of our favorite PR social media tips with you right now.

When all’s said and done, creating an excellent and effective social media public relations campaign is certainly possible. And if you follow the guidelines that we share with you today, your chances of success will greatly improve.

4 Tips to Achieve PR Social Media Marketing Success

·Improve future posts by analyzing past content – the best way to improve future posts when analyzing social media management tactics is to look over your biggest social media successes and failures. By reviewing previous posts, you’ll be able to figure out what worked, and more importantly, you’ll be able to figure out what didn’t work. After performing past post content analysis, you can then cherry pick the types of content that your audience resonates with the most. And then you can focus on creating that specific type of content so that you can share it with them and achieve success again and again in the future.
·Use images to grab your audience’s attention – whether promoting your content on Twitter, Facebook, or any other social media platform for that matter, you have to do everything that you can in order to grab your audience’s attention. A simple way to get their attention is to share interesting or even provocative images. Once you begin to use images on all of your social media posts, you’ll notice that your audience will interact with you on social media more and more. Please use this suggestion and take full advantage so that you can develop an engaging audience that interacts with the information that you share.
·Use multiple content formats when sharing information on social media – the best way to achieve marketing success for your PR campaigns on social media is to remember to switch up the types of content that you share on the site. As an example, let’s say you regularly share links to articles on your blog. Sure, many of your blog visitors will appreciate this content and really enjoy it. But there are many people on social media websites that really don’t like reading blogs. Some might prefer to watch videos. Others might enjoy an engaging infographic. Still others might prefer to hear what you have to say on a podcast. When sharing info on social media, switch it up regularly to provide an opportunity to capture as much of your potential audience as possible through varying content.
·Deliver content on a consistent basis – today’s final tip is to remind you to deliver content on a consistent basis in order to achieve PR social media success. Your social media contacts want to engage with your business. The best way to help them engage is to consistently provide content so that they can continue to interact with your business online.

Conclusion

It’s easier to achieve PR social media marketing success than you think. Use these tips and guidelines and start achieving real world, lasting success today.

An awareness campaign builds your brand’s recognition, generating an affinity with buyers and catapulting your solution to “top of mind.” Your #brand should be where your targeted customers or audience can easily find you.

A VIDEO WORKS BEST IN AN AWARENESS CAMPAIGN:
A high quality #Video is a great attention getting tool and can be shared easily which is vital when it comes to creating a great awareness campaign. Video is more memorable than other content mediums so it’s essential to have high quality video (s) as part of your overall video marketing strategy . People who view or watch videos will remember more information through the use of both verbal and visual content used together versus using verbal and visual content separately or independent of each other.
Short, high-quality videos like brand promotions, infographics, expert interviews, leadership presentations, customer reviews and short-form content like teasers on social media sites are great video marketing tactics to deploy.

VIDEO KEY AWARENESS METRICS TO MONITOR:
1. Number of shares, likes, and retweets of your videos on social channels
2. The increase in website visits & referral sources (percentage)
3. Average number of unique visitors to the homepage
4. The number of times your video has been viewed on your website.

An engagement campaign allows you to break out of segments and relate with people through personalized messages. The conversation(s) you have should occur across various channels. Make sure your message is where your audience or target market is; like email, social, web, etc. It takes certain prospects or leads longer to convert when it comes to accepting and trusting your company and brand so your engagement stage is going to have varying results. You always have to analyze and adjust your campaign accordingly. You can make definitive conclusions about what content interests individual prospects by looking at behavioral data and building prospect profiles and understanding your buyer personas.

Video is the premier way to inform and educate a potential prospect or lead. Use explainer, tip series, how-to or tutorial, or webinar videos. This type of video content allows a person to make a decision about your company and brand with confidence and ease.

ESSENTIAL ENGAGEMENT METRICS:
*Difference in time on site
*Average number of product video views per session.
*The average number of product pages viewed
*Video click-throughs
*Rate of video completion
*Look at open rate (email)
*CTA clicks
*Landing page visits
*The amount of landing page form completions

Video Advocacy Campaign:
Customer or brand loyalty is vital to any company and brand. Customer or brand loyalty applies when customers choose your brand or company over your competitors and does business with you. Having brand advocates is great way to get free #advertising or #marketing for your product or services. Moreover, brand advocates will help you get new customers and them go from the awareness stage to the engagement stage fast.

Videos In A Advocacy Campaign:
Your biggest fans are brand advocates so it’s paramount to use videos in a advocacy campaign. Your brand advocates will engage with your videos voluntarily. Videos are a great communication tool especially when you have excellent video content that can be shared. Brand advocate can help inform potential customers about your brand by producing user-generated video content, write reviews about your product or service videos, create and share videos that features your products or services. Furthermore, this helps create awareness of your brand and starts a new customer cycle for new prospects. The on the go consumers of today pay close attention to video content for many reasons like: provides entertainment educational value, visually pleasing, easy to remember, shareable, people can connect with videos, videos a have a longer life span, stronger and immediate impact on consumers, increases brand recognition, videos can build trust and credibility, etc.

Key Advocacy (Video) Metrics:
*Look at the average net promoter score
*Customer referral code redemption growth
*The number of day and months for movement between service tiers
*Auto-renew service offers or purchase clubs growth rate
*Total user-generated video communications for brand sponsored community groups and social outlets
*Analyze the number of additional feature requests and continued communication with your brand or company.